Starting life as wholesale business back in 2002, Prestige Auto Traders North Shore was founded by Brett Hogden and Stuart Bailey through a mutual love of cars, and today still sees them at the helm, although the business has transformed dramatically over the past 15 years. Working with many dealers across North Shore their reputation as leaders in the automotive wholesale industry grew and they soon found they had naturally fallen in to the niche of prestige and exotic cars. The more they worked in this area, the more they found their network of supplying dealers and private sellers grew. It wasn’t long before they had moved from being valuers and buyers to confidants and advisers to the top end car industry.
The progression in to the retail automotive saw the doors open on their first dealership in January 2005 at 45 Dickson Avenue in Artarmon, where the head office is still based to this day. Working from a small showroom with limited space they they decided that to ensure a successful retail arm they had to concentrate on quality over quantity, saving only the best of the best vehicles to sell directly to the public – and this philosophy still remains strong at SCP.
2017 saw the next evolution as SCP stepped into the franchise dealer space, opening North Shore Ram at 301 Pacific Highway alongside SCP Premium.